About Ryan Gibson SEO: Marketing-first SEO Expert
I’m Ryan. I’m a Marketer, not a Techie.
I spent 10 years in agencies watching clients pay for traffic that never converted. I started Ryan Gibson SEO to fix that.
I used to chase traffic. Now I chase revenue.
I’ll be honest. For most of my 10-year marketing career, I thought SEO was about one thing: Traffic. I celebrated when the graph went up. I was happy when we got a green light on Yoast. I thought my job was done.
But when I started my own business in March 2025, I learned the hard way that traffic doesn’t pay the bills. You can have 10,000 visitors, but if none of them buy, you have a hobby, not a business. I had to rethink everything. I realised that traditional ‘Tech-First’ SEO (obsessing over code and volume) was solving the wrong problem.
So I built a new approach: Marketing-First SEO. I stopped looking for ‘more traffic’ and started looking for ‘better customers.’ I stopped trying to trick Google and started trying to help humans. My Research > Refine > Results framework isn’t something I learned in a textbook. It’s the system I built to save my own business, and now I use it to grow yours.
What is Marketing-First SEO?
Most SEOs start with the algorithm. They ask ‘How do I rank?’ I start with the customer. I ask ‘Who is trying to buy?’
If you want a website that works perfectly but sells nothing, hire a technician. If you want a website that works perfectly and drives revenue, hire a Marketing-First SEO Strategist.
Small Business is Personal
I’m not an agency. I don’t have account managers, and I don’t hide behind automated reports. When you hire me, you get Me. I’m a data nerd, and I’m obsessed with seeing the ‘little guy’ win. I built this business to give UK small businesses the same high-level strategy that big corporations pay thousands for without the agency costs.
How I Help Your Business Win
How Does It All Work?
The best way to get to know me and how I can help you specifically is to talk to me! You can learn more about the Research>Refine>Results process and book your discovery call.
“I’ve been working with Ryan for some time now and find his work, very professional. I’m extremely pleased with the way he explains the process and keeps me updated with reports on the progress. What he says he’ll do, he does.”
Robert, Business Sense
More Than SEO
Great user experience is a huge part of SEO and as I said earlier, I’m not techie. However, I know someone who is! So I’ve partnered with the talented design studio Zubru Creative who specialise in clean, user-focused websites.
If you want a website refresh, or require more complex solutions following your SEO Audit, then I will put you in touch with the lovely Alistair.
Want to Know More?
If you want to learn more about me, Ryan Gibson, and my experience, why not check out my LinkedIn profile? Feel free to connect and have a chat.