The SEO Process
The SEO Blueprint for Small Business Growth
Running a business is hard enough without guessing at SEO. I use a proven Research > Refine > Results system to build a data-driven strategy that turns your website into your best salesperson.
Your new SEO Journey is waiting for you!
Why not find out your current SEO score before you begin
Research. Refine. Results.
This isn’t a random list of tactics. It is a continuous cycle designed to find your customers, fix your site, and grow your revenue
Let’s break down what each phase means
RESEARCH
THE BLUEPRINT
We stop guessing. Before we touch a single thing on your website, I find out exactly why you aren’t ranking. I audit your site, spy on your competitors, and map out the exact keywords your customers are using to find you.
WHAT YOU GET
• Discovery Call & Strategy Session
• Full SEO Audit (Technical & Content)
• Initial baseline SEO report
• Competitor Analysis Report
• In-depth keyword research
• SEO Strategy
At this stage you’ll get an initial proposal of the Research Phase including costs.
REFINE
THE TOOLS
I repair the technical errors holding you back and optimise your content to target buyers, not just browsers. This is the implementation phase where we turn the strategy into action.
WHAT YOU GET
• Technical SEO fixes
• On-page optimisations
• Content improvements
Following the findings in Phase One, you will receive a secondary proposal including costs for this phase.
RESULTS
THE DIRECTION
SEO isn’t a one-off job. I monitor your rankings, report on the wins in plain English, and constantly tweak the strategy to keep you climbing the search results. We use the data to find new opportunities every quarter.
WHAT YOU GET
• Clear, easy-to-read SEO reports
• Recommended Actions
• New opportunities for growth
For this phase, I recommend a retainer of quarterly reports which gives enough time to see any real progress.
“I’ve been working with Ryan for some time now and find his work, very professional. I’m extremely pleased with the way he explains the process and keeps me updated with reports on the progress. What he says he’ll do, he does.”
Robert, Business Sense
The Tools Behind the Strategy
I don’t sell you random SEO task, I use a specific set of high-impact tools to build your custom strategy.
I find the exact search terms your customers use when they are ready to buy, ensuring we target the right traffic from day one.
I spy on your competitors’ winning strategies to find the specific gaps where you can beat them.
I identify the technical errors holding you back, then set up the tracking to prove the strategy is working with clear, plain-English reports.
The implementation engine. I don’t just give you a list of problems; I get under the bonnet to fix the technical errors and optimise your content for you.
What to Expect On a Discovery Call
A discovery call is a chance for me to get to know more about you and your business, so that I can help guide your SEO journey completely tailored to you and your business needs.
1.
HELLO
First I’ll learn what it is you do and why you want to begin your SEO journey. Plus you can learn a bit more about me.
2.
YOUR GOALS
Here we’ll get into the nitty gritty of your SEO goals. I encourage you to think outside of ‘I want more organic search traffic’ and truly think about your goals on a deeper level. You should download this guide in preparation which contains 4 key questions we will go through on the call.
3.
NEXT STEPS
Finally, we will talk about next steps. I will typically summarise our conversation and notes from your SEO goals and let you know a timeframe when you can expect to hear back from me with your bespoke proposal.
Book Your Call Today
If you need more help in choosing your SEO Goals then check out this blog
“Why ‘I Want More Website Traffic’ Is Not an SEO Strategy Goal”