The SEO Process
How Does It All Work?
Running a small business is hard enough without having to figure out SEO. My process is simple and built to get you results without overcomplicating things.
The diagram below shows my straightforward approach to getting you better results. I’ll follow a clear, three-phase cycle for a complete SEO process:
Research, Refine, and Results.
Let’s break down what each phase means
RESEARCH
The process starts with a thorough investigation to understand your business and your goals. This includes a discovery call, a full SEO audit of your site, and an initial baseline SEO report. I’ll also get to work on competitor analysis and in-depth keyword research, so we have a clear plan of attack.
WHAT YOU GET
• Discovery call
• Full SEO audit of your site
• Initial baseline SEO report
• Competitor analysis
• In-depth keyword research
REFINE
I call this the SEO Boost phase, and it’s all about fixing the issues we’ve uncovered. I’ll implement all the necessary technical and on-page optimisations to get your site in top shape.
WHAT YOU GET
• Technical SEO fixes
• On-page optimisations
• Content improvements
RESULTS
In this phase, I’ll show you the clear results of the work. I’ll provide you with clear SEO reports that show your progress and identify new opportunities. The results from these reports will then feed back into the research phase, allowing for ongoing work to continuously improve your SEO performance.
WHAT YOU GET
• Clear, easy-to-read SEO reports
• Recommended Actions
• New opportunities for growth
What Services Are Involved?
Ready to see the details? Dive into the full list of services that make up my SEO steps. You’ll find transparent pricing and everything your website needs to get the best chance it deserves.
SEO Boost
Keyword Research
Competitor Analysis
SEO Report
What to expect on a discovery call
A discovery call is a chance for me to get to know more about you and your small business, so that I can help guide your SEO journey completely tailored to you and your business needs.
1.
First I’ll learn what it is you do and why you want to begin your SEO journey. Plus you can learn a bit more about me.
2.
Here we’ll get into the nitty gritty of your SEO goals. I encourage you to think outside of ‘I want more organic search traffic’ and truly think about your goals on a deeper level. You can download this guide in preparation containing 4 key questions, which I will also send to you before our call.
3.
Finally, we will talk about next steps. I will typically summarise our conversation and notes from your SEO goals and let you know a timeframe when you can expect to hear back from me with your bespoke proposal.
Once our call is complete, as mentioned earlier, you will receive your bespoke proposal to begin your SEO Journey and when you are happy with the outlined plan, I will then also send over a service agreement. As soon as this is signed, we are ready to take your SEO Journey together.
If you need more help in choosing your SEO Goals then check out this blog
“Why ‘I Want More Website Traffic’ Is Not an SEO Strategy Goal”
Let’s Have a Chat
Now you know a little more about the SEO process, let’s discuss the specific needs of your small business and see how we can be a great fit together to get your online visibility on the right track.
