SEO templates - Ga4 SEO dashboard shown on a laptop on a desk

Why Using Spreadsheets is Killing Your SEO Reports (And Why You Need Automated SEO Reporting)

When I first started out in digital marketing, using spreadsheets was the standard for reporting SEO metrics. I didn’t have the luxury of automated SEO reporting to do the heavy lifting. Gathering data and putting it all into a fancy sheet was very time consuming. By the time I had finished I was left with a sheet…

A UK performance report shown by a map of the UK with data points across the country in a purple and teal theme

The UK SEO Performance Report: Does Your Location Matter?

Ever wondered how your website holds up against your local competition? A lot of small business owners think SEO is a national game, but I’ve just released a new report that proves where you’re based truly matters. This comprehensive SEO performance report is based on an analysis of over 4,000 UK websites and uncovers a…

Analysis report with purple graphical elements

How a Website SEO Report Helps You Stay Ahead of the Competition

Want to beat your competitors? You need to think outside the box. That means not just having a great product or service, but also having a solid plan, smart marketing, and a good idea of how your website is doing in search engines. This is where a website SEO report comes in. A website SEO report is…

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5 Website Traffic Metrics Every Small Business Should Track

When you’re trying to grow your business online, keeping an eye on your website traffic metrics is a must. It’s not just about how many people visit your site, it’s about understanding what they do once they’re there. So, what counts as website traffic? It’s any visit to your website, whether someone lands on your homepage, reads…