Does this sound familiar to you? You’re heavily reliant on paid ads to drive traffic to your website and after looking where your visitors come from, you want to increase the performance of your organic sources, such as search traffic. Instinctively, your goal would be ‘I want more organic search traffic to my site’, but…
Let’s be honest, ranking on Google is hard enough without needing to learn all the techy SEO lingo. If you’ve ever wondered how to get featured snippets for your business and show up first on Google, you’re already halfway there. This question ties into two important topics you’ll keep hearing about: featured snippets and zero-click searches. They…
If you’re a small business owner, you’ve likely heard about the importance of being on Google. But where do you even start? The good news is, one of the most powerful tools for local marketing is completely free, and it’s your google business profile. Think of it as your digital shop window. It’s often the first…
As a small business owner, SEO can feel like a moving target. Just when you think you have it figured out, the rules change. Now, with the rise of powerful AI, things are changing faster than ever. To help straighten things out a bit, I went straight to the source. I ‘sat down’ with two…