Let’s be honest, ranking on Google is hard enough without needing to learn all the techy SEO lingo. If you’ve ever wondered how to get featured snippets for your business and show up first on Google, you’re already halfway there. This question ties into two important topics you’ll keep hearing about: featured snippets and zero-click searches. They…
If you’re a small business owner, you’ve likely heard about the importance of being on Google. But where do you even start? The good news is, one of the most powerful tools for local marketing is completely free, and it’s your google business profile. Think of it as your digital shop window. It’s often the first…
As a small business owner, SEO can feel like a moving target. Just when you think you have it figured out, the rules change. Now, with the rise of powerful AI, things are changing faster than ever. To help straighten things out a bit, I went straight to the source. I ‘sat down’ with two…
Alt text for SEO might not be the most exciting task on your to-do list, but it plays a bigger role in helping your website rank than most people realise. Whether you’re running an online shop, writing blogs, or keeping your business site ticking along, adding meaningful alt text to your images can give your…