Alt text for SEO might not be the most exciting task on your to-do list, but it plays a bigger role in helping your website rank than most people realise. Whether you’re running an online shop, writing blogs, or keeping your business site ticking along, adding meaningful alt text to your images can give your…
Summer is here, and with it comes a massive shift in how people search online. If you’ve ever wondered why your website traffic seems to ebb and flow with the seasons, you’re not alone. The good news? You can use these predictable seasonal SEO patterns to give your small business a serious advantage. Why Summer…
Having a strong online presence is absolutely essential for businesses of all sizes. As more and more small businesses move online, search marketing is proving to be a key strategy for success. But what exactly is search marketing, how does it work, and why should your business be using it in 2025? Let’s look at…
If you’ve seen the news about Google rolling out AI Overviews in search this week, you might be wondering if SEO is dead? It’s a fair question. When you see AI answers pushed to the top of the search page, it’s easy to assume that clicks to websites are about to vanish. But before you…