Summer is here, and with it comes a massive shift in how people search online. If you’ve ever wondered why your website traffic seems to ebb and flow with the seasons, you’re not alone. The good news? You can use these predictable seasonal SEO patterns to give your small business a serious advantage. Why Summer…
Having a strong online presence is absolutely essential for businesses of all sizes. As more and more small businesses move online, search marketing is proving to be a key strategy for success. But what exactly is search marketing, how does it work, and why should your business be using it in 2025? Let’s look at…
If you’ve seen the news about Google rolling out AI Overviews in search this week, you might be wondering if SEO is dead? It’s a fair question. When you see AI answers pushed to the top of the search page, it’s easy to assume that clicks to websites are about to vanish. But before you…
If you’re a small business owner trying to grow online, you’ve probably come across two popular options: SEO for marketing and paid advertising. But which one is right for your business? Should you focus on ranking organically with the help of an SEO specialist or spend money on paid ads for quicker results? Let’s break it all down so you…