Seasonal SEO shown by a purple laptop on a beach with purple beach accessories overlooking the sea with small boats.

How Seasonal SEO Can Boost Your Summer Website Traffic

Summer is here, and with it comes a massive shift in how people search online. If you’ve ever wondered why your website traffic seems to ebb and flow with the seasons, you’re not alone. The good news? You can use these predictable seasonal SEO patterns to give your small business a serious advantage. Why Summer…

search marketing for small businesses shown by a search bar over a model store

Benefits of Search Marketing for Small Businesses in 2025 (And How to Get Started)

Having a strong online presence is absolutely essential for businesses of all sizes. As more and more small businesses move online, search marketing is proving to be a key strategy for success. But what exactly is search marketing, how does it work, and why should your business be using it in 2025? Let’s look at…

SEO for marketing represented by search engine results pages

SEO for Marketing vs. Paid Advertising: Which One Is Better for Small Businesses?

If you’re a small business owner trying to grow online, you’ve probably come across two popular options: SEO for marketing and paid advertising. But which one is right for your business? Should you focus on ranking organically with the help of an SEO specialist or spend money on paid ads for quicker results? Let’s break it all down so you…