There is no denying that AI content generation is on the rise and you may be using tools like ChatGPT or Copilot for your own content writing. I get it! You’re a small business with limited time and resources, so sitting down to write regular content can be a huge task but is it a good idea to use A.I for your website?
The short answer is yes! You can go ahead and use A.I to write your content but just make sure that what is being churned out is relevant to your audience and helps answer problems on a human level.
Content Writing and SEO
Being honest, the main reason you are even writing blog content on your website is to get people to come over to your site from search engines and ultimately get more traffic that will hopefully convert. I have many friends who are content writers and would be upset with me for saying “sure go ahead and use A.I”, but I’m here to help your small business. Yes, getting an awesome content writer to write your content would be the best approach for many reasons that we won’t go into today, but I understand you have limited budget and time. So, let’s start by looking at what makes good content for SEO.
Keyword Research
Researching keywords is a very important step for writing content, even for AI content generation. You must first understand what people are searching for to begin with and then generate a list of keywords to feed into your AI writing tool to make your content relevant for searches. For more information on keyword research, check out this blog to get you started.
Written By People for People
One of the main factors Google uses when ranking websites is the quality of your written content, they don’t necessarily mind how you write it. An easy way to check the quality of your content is to think about the phrase ‘written by people for people’. The reason for this is that you are writing for real people with real problems so your content should be:
- Helpful
- Show off knowledge
- Published on a trusted website
- Trustworthy
AI writing tools won’t necessarily tick all the boxes that Google are looking for so be prepared to put some time in to do some rewrites! Try feeding your AI writing tool with key questions you want answering and add in some of your own thoughts.
Learn more about Google’s approach to writing quality content directly from them.
You’re The Expert
AI content generation is great for when you are staring at a blank page but remember you’re the expert in your field and platforms such as ChatGPT sometimes get things wrong. Once you have an initial draft generated, go back in and prompt further with your own thoughts, stats unique to your business or even suggest internal links to relevant pages on your website for better SEO.
So, yes while AI content generation can be a great way to create regular content for your website it’s important that you are prepared to put in some work to get your blogs to be the best they can be for your site. Also, don’t forget to tell your content writing tool what your list of keywords are! I can of course create lists of keywords for you to use across multiple blogs, find out more today.
