Keeping up with SEO maintenance doesn’t have to be overwhelming. Just like tidying your home or servicing your car, a little regular attention can go a long way. In this guide, you’ll find simple ways to keep your site running smoothly, spot issues early, and maintain strong rankings without the stress.
An SEO overhaul is great for website maintenance in that it keeps your content fresh, relevant and bring in new visitors to your site. Which is why you created your content to begin with right? So, let’s break down how you can update your website.
What Happens If You Ignore SEO Maintenance?
Think about what happens to those jobs around the house you keep putting off, they just keep getting worse. The same can be said for SEO maintenance, from what we call ‘content decay’. Your content is left on the shelf gathering dust, becomes outdated and is gradually no longer engaged with. To prevent this from happening it’s time give your old content a refresh.
Content That’s as Re-Fresh as a Daisy
It’s time to take all your blog posts and the forgotten pages buried deep in your site and lay them all out for a real sort out. How do you then tackle the metaphorical pile of content in front of your eyes?
That’s Old News
Start by reviewing any content that might be out of date. Blog posts, service pages, or even product descriptions can become stale if they reference old stats, outdated tools, or past events. Ask yourself:
- Does this still provide value to someone reading it today?
- Can it be updated with fresh information, newer examples, or current data?
If the answer is yes, then great! Refresh it and give it new life. This can help your rankings too, as Google tends to favour up-to-date content.
But if it’s no longer relevant, accurate, or useful to your audience then it might be time to let it go. Removing or redirecting low-value pages can actually improve your overall site health.
Mix and Match
Are there similar blogs you have created over time? You could consider grouping these blogs together, keeping the best bits and create something new. We of course don’t want to lose the hard work these blogs have served in the past for SEO, so simply set a redirect to point your users to the shiny new version.
Look Again
Take another look at your content especially as your tone of voice or formatting may have changed over time. Make any updates with your audience in mind and ensure that your content answers any key questions your audience may have. They are trusting you with the answers. Updating your formatting can also create a unified feel to your content and brand, while proper structuring is a big tick for Google.
Content That’s All Shiny and New
Creating new content is still a part of website maintenance as with new content creation comes new opportunities to relook at your keyword targeting. You can refine your keyword strategy by researching search volume trends over time, changes in your top-ranking keywords and comparing against your competitors. If you aren’t confident in keyword research yourself, you can find a package suited for you here.
Fix Those Pesky Broken Links
Lastly, fixing broken links is a crucial part of SEO maintenance! It will not only make Google smile, but your website audience will be happy customers who will want to come back for more. As a user of a website, there is nothing worse than clicking a link to find it leads nowhere! Broken links could lead to key information or actions being missed and they effectively ruin the experience of your website users. This then leaves them frustrated or uninterested in your site which can lead to them visiting your competitor’s site instead. You can find your broken links along with other SEO issues with the SEO Boost service found here.
User experience is a very important factor Google uses when ranking websites and broken links are considered a big no-no for this reason. So, take the time needed or better still find someone who can find and fix your rogue links.
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