The UK SEO Performance Report: Does Your Location Matter?

Ever wondered how your website holds up against your local competition? A lot of small business owners think SEO is a national game, but I’ve just released a new report that proves where you’re based truly matters. This comprehensive SEO performance report is based on an analysis of over 4,000 UK websites and uncovers a surprising truth: a “Great SEO Divide” is happening within England.

While the nations themselves have similar average SEO scores, there’s a huge performance gap from one region to the next.

This finding is a huge opportunity for you to get ahead. It means that by focusing your efforts on your local market, you can find weaknesses to exploit and easily get ahead of the competition.

But that’s not the only divide. My research also uncovered a massive, universal problem that’s costing small businesses customers: the gap between desktop and mobile performance. On average, most UK websites perform much, much worse on a mobile phone than on a computer.

This is a problem that affects every single small business, and it’s the biggest opportunity you have right now. The business that fixes its mobile site will be the one that wins.

My SEO performance report uncovers a fascinating paradox in UK SEO. At a national level, the data shows that the four home nations—England, Wales, Scotland, and Northern Ireland—are all on a fairly level playing field when it comes to average SEO scores. This might lead you to believe that SEO performance is uniform across the country.

However, the real story emerges when you zoom in on England’s regions. The data shows a huge disparity in SEO performance. This isn’t just a small difference; it’s a significant gap between the top-performing and lowest-performing regions. This proves that a one-size-fits-all approach to SEO just doesn’t work. The local market dynamics and competitive landscape in your region play a huge role in how well your website performs.

Why does this matter to you? If you’re a small business owner, your true competition isn’t in another country or even across the UK, it’s in your own backyard. My SEO performance report provides a unique benchmark that shows you exactly how your region stacks up. Knowing whether you’re in a high-performing or low-performing region can help you adjust your strategy to either maintain a competitive edge or climb past less-optimised competitors.

The data in my report goes even deeper, looking at performance scores and site speed. While SEO scores across devices are surprisingly similar, performance scores tell a different story. I’ve found a huge gap between how well sites are built for desktop versus mobile. This isn’t a small difference; on average, websites perform almost 30% better on a computer than on a phone.

But the biggest takeaway is site speed. The data is clear: the average UK mobile website is a lot slower than its desktop version. A slow-loading site is a guaranteed way to lose a customer, as they’re far more likely to get frustrated and leave.

This is a universal problem, and it’s your biggest opportunity. While many of your competitors might not even be aware of this, my report gives you the insights to fix it and stand out from the crowd.

Want to see all the data and find out how your specific region ranks?

Download the full report for free and get a clear, data-backed plan for your website.

You can also use this report as part of your overall SEO strategy, or if you would rather draft in an expert, like myself, then check out my services and we can work together to get your website the organic traffic that is deserves!