When you’re trying to grow your business online, keeping an eye on your website traffic metrics is a must. It’s not just about how many people visit your site, it’s about understanding what they do once they’re there. So, what counts as website traffic? It’s any visit to your website, whether someone lands on your homepage, reads a blog, or checks out your services. The goal is to track how they interact so you can make smarter marketing decisions.
Let’s dive into the 5 key metrics for website traffic every small business should monitor:
1. Total Visitors
This one’s pretty straightforward, how many people are coming to your site. It’s a top-level view of your reach. You’ll see this in your website traffic report, often broken down into new vs returning visitors.
2. Traffic Sources
Where are your visitors coming from? Organic search, social media, direct visits or referrals. Knowing your top sources helps you see which marketing channels are working best.
3. Bounce Rate
This shows the percentage of people who leave your site after viewing just one page. A high bounce rate might mean your content isn’t relevant or engaging enough or it could be that users aren’t landing on the right page.
4. Average Session Duration
How long do people stay on your site? If users are spending time reading your content or browsing your services, it’s a good sign that your site is valuable and user-friendly.
5. Pages Per Session
This tells you how many pages a visitor typically views in one session. More pages can mean deeper interest, or it might mean they’re struggling to find what they need. Context is key!
So, What is a Website Traffic Report?
A website traffic report is a snapshot of all these metrics, often pulled from tools like Google Analytics. It helps you understand user behaviour and track your performance over time.
Ready to Make Sense of Your Website Traffic Metrics?
If digging through data feels overwhelming, I’ve got you covered. My SEO Reporting service makes it easy to track your organic traffic, monitor keyword performance, and spot exactly how visitors interact with your content. Whether you want monthly updates or prefer a custom timeframe, I’ll give you clear, actionable insights that are easy to understand.
Let’s track your progress, fine-tune your SEO, and grow your visibility together by getting in touch. You can also get more tips like this over on my TikTok.
