Why Writing for Blogs Matters Now More than Ever for SEO

You might think that writing for blogs is an outdated thing to do for your website, but now more than ever, it’s a vital part of your SEO strategy. In a world where AI and video is everywhere, blog writing is your secret to building trust with your audience and search engines. Let’s take a deeper look into how blogs can help you get seen by the right people to bring in more customers for your small business. 

Blog Writing for Building Trust

One of the hottest things right now (and always has been really) is building trust and authority on your site. This is the only surefire way you are going to build a connection with your audience and tell Google that your site has the answers. So, how do you build trust and authority?

This stage is fairly easy because you already have the answers! You’re the expert in your field and your business USP is the reason why people should listen to you, so show your audience this by including content that only you can provide. If you think about the amount of people relying solely on A.I to write their blogs, then very soon there is no new information to give and all content begins to look the same. By adding in your own expertise, your own case studies or experience you are already streets ahead in building a human connection with your audience. Remember that people buy from people, so use this to your advantage.

Answering Burning Questions Your Audience Have

Now you know that building trust and authority is the most important and you’ve got your own knowledge to hand, how do you get this down on paper? It’s easy to reel off everything you know on a topic but a more strategic approach is to use keyword research to find out what your audience wants to know on that topic. By answering the questions your audience has with your own knowledge and experience, you are more likely to convert your audience into customers and also show up in search results more.

If you’re struggling where to start with all this so far, then I have great news for you. You can get up to 12 months worth of blog ideas specifically for your industry’s audience and your business for just £50.

Using Blogs to Build a Network

Thinking about the bigger picture, blogs are a great way to support your key products or services. Let’s face it, you’ve spent a long time perfecting your product or service pages and blog writing is a great way to support these pages.

Imagine your key pages at the top of a ladder. They contain the main pieces of information about a specific topic and this is where you want people to be driven to. Well in order for these pages to be at the top, they need additional pages to support them underneath and your blog pages are the perfect rungs to your topic ladder. Your supporting pages enable you to dive deeper into the main topic and always make sure to link back to your main page. All these pages combined give you greater chances of answering questions your audience have, more chances to be seen and more traffic driven to your main page. All the while, in the background you are building a picture for Google, signalling you are an authority figure in your topics. This network of pages is also known as a ‘topic cluster’. 

More Content More Exposure

Not only will more content mean more chances of being discovered in search, but more blog content gives you fuel for your other marketing activities. You can then break down each blog into several social media posts, curate newsletters or email content and many more. While these won’t directly affect your SEO, boosts in traffic for specific pages does signal interest for Google and will begin to see you more and more as a trusted source.

Get Help Writing for Blogs

I know I’ve thrown quite a bit of information at you and you may still be wondering where to begin, but that’s where I come in. Consistency is a key part of your SEO strategy and I recommend posting a new blog once a month, minimum. So with that in mind, I’ve created a special package that gives you 12 blog ideas for just £50. This package is perfect for those looking for a simple way to begin – just one payment, no contracts.

What does the package include?

• 12 blog ideas
• Keyword data behind each topic
• Suggested titles
• Key questions your audience are searching for

If you’re ready to get started, or just want to know a little more then check out my blog ideas package today. Let’s get your blog strategy on track.